Mastering the 7-11-4 Rule and Google’s ZMOT for Marketing Success
What is ZMOT? Google’s Zero Moment of Truth (ZMOT) refers to that pivotal moment when a consumer decides to buy—or not buy—your product. It’s the instant when all the marketing efforts you’ve made so far pay off or fall short. According to Google’s study, buyers typically need around 7 hours of engagement, across 11 touchpoints, […]
Stay Ahead of the Curve: Latest Updates and Changes on Google Ads
In today’s fast-paced digital landscape, a strong online presence is crucial for businesses to thrive. As a business owner, you understand the importance of reaching the right audience and driving targeted traffic to your website. Temple, armed with the power of Google Ads, can revolutionise your business and propel your sales to new heights. Let’s […]
Maximise your Online Visibility: Expert SEO for Top Web Rankings
In the ever-evolving digital landscape, businesses must prioritise their online presence to stay ahead of the competition. Search Engine Optimisation (SEO) plays a crucial role in ensuring your website is easily discoverable by users and search engines alike. At Temple | Wisdom Online, we offer a comprehensive range of SEO services that cater to the […]
Why You Should Switch to Google Analytics 4 (GA4) Today
In order to maintain accurate and useful insights for your business, it is important to transition to Google’s new data processing system, Google Analytics 4 (GA4), as their current system, Universal Analytics, will soon be phased out. By switching to GA4, you will gain access to a wide range of features designed to give you […]
Tips to Protect Against Email Phishing
As email has become an integral part of our daily lives, so has the threat of email interception fraud. Email interception is the practice of monitoring the internet to read private messages intended for other people, as well as a method for criminals to steal information such as email usernames and passwords, giving hackers the […]
9 Powerful Digital Marketing Tips for Small Businesses
1. How to differentiate yourself from your competitors The first step in a competitor analysis is to identify keywords that are relevant to your industry. These will help you understand which terms people use when searching for products and services like yours. Once you know these keywords, you can create ad copy that targets those […]
Simple strategies to help customers find your website.
Are your clients finding your website? Do you know how to get people to find your website? We take a look at one of our clients who found a solution to this common problem. Zylem SA focuses on sustainability. Soil health and plant health which ultimately equals human health. They help the agricultural industry ensure […]
How to get more website traffic
It is no good having a website when you are not getting any website traffic to it. A website is an effective business tool when it achieves the purpose it is designed for. Does your website generate sales and bring in business for you? Is it an awareness generator, or is it just a stake […]
Temple in the making – An Origin Story
We start at the beginning, it’s a very good place to start. We take a look at a journey that brought about the agency, Temple – Wisdom Online. What transpired to transform it into the digital agency it is today? Durban Technikon was where it all started for Brendan Temple, with a Diploma in Graphic […]