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Turning Untapped Potential into a Digital Powerhouse
Royal Jozini is a private game reserve on the Eswatini side of Lake Jozini, offering a unique blend of wildlife, outdoor adventure, and self-catering bush homes in a lesser-known but breathtaking corner of Southern Africa.
Despite its rich natural offering and untapped tourism potential, the reserve faced a series of challenges:
Especially in key international source markets.
To connect their diverse offering—from fishing and wildlife to luxury accommodation.
With limited storytelling and minimal conversion capability.
Meaning little guest data, segmentation, or follow-up.
With limited direct booking traction.
With few narratives or campaigns to attract the right travellers.
Temple Marketing stepped in with a 360° digital transformation plan, led by a Growth Roadmap and grounded in measurable KPIs.
We worked closely with the team to define Royal Jozini’s unique value proposition, positioning it as an untouched wilderness escape for adventurous travellers.
We rolled out a structured 12-Month Digital Roadmap that guided content creation, advertising spend, and digital assets. This included:
With recommendations for better user journeys.
Structured to reduce CPA and boost direct traffic.
Focused on lodges, wildlife, scenic fishing, seclusion and travel.
One of the most powerful upgrades was the integration of a next-generation booking engine, providing Royal Jozini with a seamless, mobile-friendly direct booking experience that allows guests to browse and book effortlessly from any device. The system provides clear visibility on availability and rates across all lodges, helping guests make informed decisions at a glance. In addition, the platform now includes built-in tools for running specials, upsells, and targeted promotions, empowering the Royal Jozini team to drive revenue without relying on third-party platforms.
By replacing the outdated system, we were able to remove key friction points in the booking process—boosting conversions and reducing OTA dependency almost immediately.
“This is an amazing, professional and knowledgeable team that I am so grateful to have at my side. Their planning, design, copywriting, SEO, stats and every aspect of marketing in this modern world is taken care of for Royal Jozini – and it is excellent on all counts.” – Lynda van Niekerk, Royal Jozini
Although still in implementation, Royal Jozini has already seen early wins:
That has driven an ROI of 590% in the first 5 months of 2025.
From targeted Google Ads and Meta campaigns.
With the start of segmented CRM journeys.
Leading to increased engagement on social media.
If you’re in the hospitality sector and struggling with visibility, low direct bookings, or over-reliance on OTAs, we can help.
We’ll tailor a 12-month growth plan that fits your lodge, location, and goals.
Temple | Wisdom Online All Rights Reserved 2025
Privacy Policy | Designed by Temple | Wisdom Online
Temple | Wisdom Online All Rights Reserved 2025
Privacy Policy | Designed by Temple | Wisdom Online
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Hilton,
KwaZulu-Natal
South Africa
TALK TO US
+27 33 343 3379
support@temple.co.za
Temple | Wisdom Online All Rights Reserved 2025 | Privacy Policy | Designed by Temple | Wisdom Online
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