Mastering the 7-11-4 Rule and Google’s ZMOT for Marketing Success
What is ZMOT? Google’s Zero Moment of Truth (ZMOT) refers to that pivotal moment when a consumer decides to buy—or not buy—your product. It’s the instant when all the marketing efforts you’ve made so far pay off or fall short. According to Google’s study, buyers typically need around 7 hours of engagement, across 11 touchpoints, […]