Growth targeted at maintaining
long term relationships.
Safire Insurance – 2020 – present
Safire Insurance
This is a business that has grown from a big business to a corporate unit. It understands the growing pains and difficulties faced by businesses trying to make this leap.
Born from a Timber Fire Protection Co-Operative to a company that cares for its customers and wants to become a trusted partner. They may be short term insurers, but they want to build long term relationships that are solid and lasting and carry a legacy for the clients they support.
Growth targeted at maintaining long term relationships.
Build strong relationships
Build long-term relationships
Safire Insurance wanted to continue to build strong long-term relationships with their clients and also begin targeting prospective clients in specific markets and geographic locations.
The online strategy
What we did
- Google ad campaigns launched to set up messaging to communicate with identified leads in the sectors that Safire Insurance operates in and within specific regions.
- Instead of using a spreadsheet of contacts to remain in line with who Broker associations are built with, a countrywide interactive Broker map was built for the website.
- Social media management is helping increase the connection to their audience as a personable brand and creating an awareness of who Safire is.
Interactive broker map made it easy for customers to get in touch.
Insight into their customers and
how they engage them.
Result
Through social media and consistent online reputation management, Safire is increasing awareness of its brand and building relationships with an increasing market.
The current average conversion rate of Google ads being achieved is 4% above the industry benchmark, providing solid leads for the new markets targeted.
Safire Insurance’s website has made information from decision-makers easily available to its customers and is continuously evolving to enhance their user’s experience.
