Creating a personal connection.
Nambiti Private Game Reserve
At a time where the Covid-19 virus was beginning its invasion across the globe, Nambiti was looking to increase its connection with people and wanted to be seen as ‘people providing outstanding service to people’.
With 10 Lodges on the Game Reserve, there are many people that have their own hopes, dreams and challenges that interact with guests on a daily basis who are visiting to experience a dream of theirs.
With these factors in mind, the #WeAreNambiti campaign was born.
People providing outstanding service to people
Create a connection through hopes, dreams and challenges
People were suddenly isolated and an online connection became more important. Nambiti wanted to establish a connection with people and to show them that we are all stronger together by sharing a message of positivity and hope.
With 9 Lodges on the Game Reserve, there are many people that have their own hopes, dreams and challenges that interact with guests on a daily basis who are visiting to experience a dream of theirs.
- Temple came up with a campaign to be driven through social media to introduce the many people working at Nambiti while alternating through the Lodges.
- The campaign centred around introducing the people of Nambiti to the online audience along with their life story, their interests and passions, obstacles they have faced and their hopes and dreams. The campaign was named #WeAreNambiti.
- Graphics were designed to support the campaign as well as images of the person being featured.
The response from the online audience was overwhelming
High engagement and connection
The campaign’s popularity increased steadily as people interacted and commented and connected online. The people of Nambiti in turn have also responded back to the audience and the ‘handshake’ has been made.
This meant that the brand of Nambiti became more personable as well as created a unique connection with their audience while reminding some guests of trips and experiences they have had with the people of Nambiti.
Awareness of brand increased and following on social media along with it while being a genuine expression of the story of people’s lives.