- How to differentiate yourself from your competitors
The first step in a competitor analysis is to identify keywords that are relevant to your industry. These will help you understand which terms people use when searching for products and services like yours. Once you know these keywords, you can create ad copy that targets those terms. This way, you’re not only targeting customers who are looking for your product or service, but you’re also reaching out to potential customers who may not even realize they need your product or service.
- How to get your website basics right
The first step to creating a successful website is to make sure your site loads quickly. This will ensure that visitors don’t leave before they’ve had time to read all the information on your page. You should also consider how easy it is to navigate around your site. Make sure that there are no broken links or missing pages.
Optimize images – images take up a lot of space on a web page, so if you don’t need them, remove them.
The best way to improve your website’s performance is to make sure it loads quickly. This will help users stay on your site longer and increase conversions. There are many ways to do this, including reducing file sizes, using compression tools, and optimizing images.
Another way to increase site speed is to improve your website’s performance by making sure that your web server is configured correctly. This includes ensuring that all images are served using the correct HTTP response headers so that browsers know when to request them. It’s also worth checking if there are any errors on your site which may cause slow loading times.
The Mobile Speed Test is a free tool offered by Google which allows users to check the performance of their websites on mobile devices. It will give you a score based on page load time, content size and image quality.
- Google My Business Listings
Google My Business allows you to manage your company’s presence on Google Search and Maps. It gives you access to information about your business, like hours of operation, contact details, reviews, photos and more. You can even add special offers and promotions.
Reviews are important. They help customers make informed decisions about where to spend their money. Customers trust online reviews just as much as personal recommendations. So don’t ignore them.
- Creating Blog Content
The best way to get found online is through search engines like Google. However, there are many factors that influence how well your website appears in search engine results pages (SERPs). These include things like the quality of your site architecture, the keywords used in your title tags and meta descriptions, and the overall quality of your content.
Creating blog content on your site is crucial when it comes to ranking on Google and getting your audience to engage on your site.
Here is a guide from Hubspot on how to write the perfect blog.
- Google Ads
Google Ads is a free service offered by Google that allows advertisers to create advertisements on Google search results pages. It is a pay-per-click (PPC) system where advertisers bid on certain keywords. The advertiser pays only when someone clicks on his advertisement.
Check out our comprehensive guide here to learn how to use Google Ads effectively and create professional visual content.
Content is still king. It’s not just about writing great copy; it’s about creating engaging experiences that people want to share. This is where content marketing comes in. The term ‘content marketing’ refers to any type of marketing activity where content plays a key role. It could be written, visual, audio, video, interactive, etc.
The content in marketing is constantly evolving. In fact, according to Hubspot, 97 percent of marketers say video has increased user understanding of their products or services. And 76 percent say it helped them increase their sales. So if you want your business to grow, make sure you’re using video to tell your story.
- Improve your SEO
Search engine optimization (SEO) is the process of improving the visibility of websites on search engines like Google, Bing, Yahoo, etc. It involves using various techniques to make sure that when people type keywords into the search bar, your site appears near the top of the list. This way, potential clients will find you easily.
Here are 11 SEO Tools that you can use to Optimize your Site: SEO Tools.
- Develop Email Marketing
Email marketing is a great way to keep in touch with customers and prospects. It’s free, easy to set up and can help build relationships with existing and new clients. You can use it to send out newsletters, promotions, offers, and reminders about events and services.
- Focus on Social Media Marketing Channels
Social media platforms are constantly evolving. Small business owners often wonder if they should focus on one particular platform over another. The answer is simple … focus on the social media platform that best fits your business and where your target audience is most active. If the nature of your products/services is B2B, then LinkedIn and/or Twitter are natural choices. For consumer-facing businesses, Facebook and/or Instagram might be better options. Whatever you choose, make sure that you have a primary social media platform that you will focus on growing. You may not have the resources to manage multiple channels well. That is why you would benefit from investing in a Digital Marketing agency such as Temple.
- Invest in a Digital Marketing Agency
The first step to creating a successful digital marketing strategy is understanding who your target market is. This includes knowing your customer demographics, interests and behaviours. Once you know who your ideal customer is, you can create content that appeals to them. You can use analytics tools like Google Analytics to track how many people visit your site, where they come from and what pages they view. From here, you can make adjustments to your content and optimize your site so that it converts visitors into leads and eventually customers. Investing in a Digital Marketing Agency such as Temple has all the tools and experts to get you the results that you require. Just ask our clients.
Get in touch with Temple today, and see how we can help your business.