Are your clients finding your website? Do you know how to get people to find your website? We take a look at one of our clients who found a solution to this common problem.
Zylem SA focuses on sustainability. Soil health and plant health which ultimately equals human health. They help the agricultural industry ensure top health of their crops by taking care of the soil’s health.
Zylem is at the forefront of the industry producing environmentally friendly products that forge the way forward for agriculture. Their products just weren’t being found or seen by their customers online.
This left them feeling uncertain and confused as to a way forward for the business. They approached Temple to create a digital presence for their business to reach their market and to find a way to promote their homegrown products.
After discussions with Temple it was decided that:
- A website would be designed and built
- Products they produced would be promoted on the website
- Google ads would be designed to inform the public about sustainable farming
- SEO and Google ads would point to their consulting and soil testing services.
Google Ads for website traffic
We needed to reach farmers via Google ads. After 3 months of testing and experimenting, we finally reached the sweet spot via display search ads.
Content Marketing for SEO ranking
A strategy creating more content has increased the organic presence of the website. This means uploading regular blog content which is being shared on Facebook and also putting together a monthly newsletter.
The combination of Google ads display campaign, weekly blogs on the site, social sharing and a monthly newsletter create more awareness in the targeted audiences and increase sales.
At the beginning of the process, the client wanted to rank for “Seed potatoes”. To achieve this, we launched a Google ads campaign and optimised SEO so Zylem could rank for the particular keyword.
This strategy has worked so brilliantly for the client that they no longer have stock of the product and enquiries are still coming in.
We have paused the Google ads campaign but due to their organic search ranking Zyem still receive requests for Seed potatoes. We have had to slow down the flow of queries and try to close the tap for Seed potato enquiries.
The client is receiving a minimum of two quality enquiries a day via their website’s online forms and Facebook enquiries.
Continuing Website Strategy
Google ads took about 3 months to reach its sweet spot. After this, we launched a more content-heavy strategy, which has run for about 4-6 months, after which we have seen more quality leads coming through.
With this strategy, Zylem SA has a digital presence and is getting more recognised locally and internationally in the sustainable farming industry.
Temple is continuing with a “traditional digital marketing” strategy, which is Google ads and SEO (regular website content). The new Zylem website will be launching at the beginning of next year with more focus on soil testing and Zylem’s homegrown products.
If you are looking for ways to get your business found, get in touch with us to put your business on the right track to success. We specialise in helping your business have an effective digital strategy and carrying it out successfully.